LAGRANT COMMUNICATIONS announced today, Senior Counselor Paulo P. Lima, Ph.D., has been appointed to lead the firm’s Hispanic Practice as Vice President, Managing Director. As head of the Hispanic Practice, Dr. Lima will be responsible for new business development, overall strategic direction and day-to-day management.


For the past 10 years, Dr. Lima has served on the agency’s senior leadership team where he has provided strategic and creative counsel, community and media relations and research for such Hispanic Practice clients, Harley-Davidson Motor Company, Zimmer, L.A. Care Health Plan, Community Health Councils, Robert Wood Johnson Foundation (RWJF), and The Foundation of Health Coverage Education, among others.


“I could not be more ecstatic about Paulo’s new role at the agency,” said Mr. Kim L. Hunter, CEO of LAGRANT COMMUNICATIONS. “As one of our senior staff, Dr. Lima has continuously delivered results. He has a great reputation and understanding of the total Hispanic consumer market, which has leveraged much of our clients successful campaigns.”


A native of Brazil, Dr. Lima also serves as the editorial director of, the first website dedicated to bridging the gap between the African American and Afro-Brazilian cultures. In this role, his duties include writing articles, developing story ideas and overseeing business strategic planning and development for the website.


Prior to working for LAGRANT COMMUNICATIONS, Dr. Lima spent 12 years in the travel and tourism industry. He began his career by serving as customer service director for United Airlines in the São Paulo International Airport, Brazil. Dr. Lima was responsible for supporting the company's core business objectives including reliability, customer satisfaction and profitability. In addition, he managed a team of 35 employees.


After relocating to the United States, Dr. Lima continued his career in the travel and tourism industry at the Charter at Beaver Creek in Avon, Colo., where he was responsible with assisting with sales, reservations and the special requests of hotel guests and condominium owners.


Dr. Lima has extensive experience in the overall travel and tourism industry, which is reflected in his knowledge and professional background. His wide-ranging abilities include comprehensive training in hotel and aviation operations as well as customer service.

This spring, Dr. Lima received his doctorate in Theater and Performance Studies at the University of California, Los Angeles, where he studied garments from the Afro-Brazilian religion Candomblé, which is practiced in several Brazilian cities, including his hometown of São Paulo.  His dissertation, Candomblé and Its Living Garments, touches upon issues of race, gender and class, in the use of dress for religious and secular performances in São Paulo and Salvador, Bahia.


In 2013, Rep. Karen Bass (D-Calif.) debuted Dr. Lima’s first photography collection, Afro-Brazilian Devotion. The critically acclaimed exhibit of large-scale photographs, showcased cultural elements from Candomblé. A prolific artist, Dr. Lima will also serve as the firm’s official photographer.


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